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Website Tips
Stick to the basics with your website. Simple is always better! Crazy fonts for logos are fine, but when it comes to product descriptions and any other written material, use Arial, Times New Roman, Verdana, or Tahoma. Those fonts are currently recognized by all browsers. Also don't make fonts too small. Make size 10 the smallest you use. People love to look at pictures when shopping. That's what your home page should feature. Use a catch phrase on your home page to let people know in a few words what you and your jewelry website are all about. However, make a website that will load quickly, as it will determine whether or not the customer wants to site and wait for everything load on the page. A picture should not take more than 5 seconds to load. The main reason for a slow-loading are oversized photos. Make sure you use JPEG (.jpg) format for your photos, at 72 or 96 resolution, and resize your photos before you put them in your site. The size should be no more than 4x4" on the website. If a picture is in bitmap (.bmp) or GIF (.gif) format, go into your photo editing software and do a "save as" and choose .jpg. Watch your colors! Black backgrounds with white of bright color font can hurt your eyes. Bright backgrounds are hard to read with any kind of font. Websites that are flashing, blinking, rapidly moving objects only irritate the customer and makes them want to leave quickly. Music or sound can make your WebPages load more slowly. If you want to use music to set the tone for your site, make it optional. A good point to consider, many people secretly shop online from work. A sudden blare of sound or music from their cubicle can alert the entire office and embarrass your customer - who will probably never return to your jewelry website While designing, building, and maintaining your own website selling, you are certain to come across a number of areas where your knowledge will be a little lacking to get the job done. However, after many years of working my own website, I have taught myself HTML coding, METATAGS and have learned some vital tips along the way. The first thing to search when setting up your own website, is a reliable and reasonable webhost. Good website hosting is the backbone of any successful website. Here are the basics of a jewelry business website requirements and how to choose the best webhost for your successful jewelry business. First choosing a Domain Name and registering your Domain Name. Domain name registration is a quick and simple process. Basically, you're purchasing the URL for your website. It should be very inexpensive and you will have to renew most of them on a yearly basis. I would suggest the domain name you choose one that is short and simple and reflect the kind of business you are in. Key to Website Traffic and popularity. Link popularity is vital for getting traffic to your jewelry website. Your Website should be designed to be search-engine friendly. You will need to register your "URL" (website name) into the major search engines such as "Google" and any other search engines. You should strive for being listed within the first 20 to 30 searches. The "keywords" on your page are also an important factor. Having a website that's found in search engine queries will bring you a lot of targeted traffic that's looking for exactly what you offer. Website optimization is almost a science, but here are some of the basic elements: *KEYWORDS: Theses words are entered into the HTML so that when someone searches for information or products on the web, they will be directed to your website. So, before entering these, write down all the words you can think of that are associated with the products you offer and your customers might use. Good keywords are one of the major elements of website success along with a variety of them. These "keywords" need to be listed on each make of your website. * TITLE PAGE ~ METATAGS: Also known as "meta name" is actually a description the products & services you have to offer. This is the title listed at the top of your page. For instance, website www.udbyapril.com has this at the top "Bridge Jewelry for all Occasions". This will guide the search engines to anyone searching for any kind of jewelry.
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